Optus
Host network
Circles.Life leased capacity on the Optus 4G and 5G network. It was an MVNO, so reception and speeds tracked Optus coverage rather than a network of its own.
Provider overview
Provider overview
Circles.Life Australia: closed & migrated to amaysim
Circles.Life no longer operates as an independent mobile brand in Australia. The Optus-powered MVNO amaysim acquired its Australian customer base in January 2025 and migrated existing subscribers across from March 2025, so you can no longer sign up to a new Circles.Life plan. This page explains what happened, recaps what Circles.Life offered as an Optus-network MVNO, and points you to the best alternatives if you are comparing plans today.
Closed
no new plans in AU
Optus
network (MVNO)
amaysim
now manages customers
2025
year it wound down
Circles.Life has closed in Australia. amaysim acquired its Australian customer base on 21 January 2025 and began migrating subscribers from 24 March 2025. You can no longer take out a new Circles.Life plan. If you are shopping today, compare current mobile plans or read about amaysim.
Everything Circles.Life
Explore Circles.Life mobile
A quick recap of what Circles.Life offered as an Optus-network MVNO, plus what happened to the brand and where to compare current plans instead.
Coverage
Circles.Life network & coverage
Circles.Life was a Mobile Virtual Network Operator, so it did not own any network of its own. It ran on Optus, which means its coverage matched the Optus footprint rather than a network Circles.Life controlled itself.
~98%
Population coverage
The Optus network reaches around 98% of Australians, strong across metro and many regional areas, though typically narrower than the Telstra footprint in remote locations.
5G
4G & 5G access
Plans included access to Optus 4G, with 5G available on eligible plans and compatible devices in covered areas, all managed through the Circles.Life app.
Want Optus coverage today? Several MVNOs still run on the Optus network at lower prices than Optus itself. Compare them, and the other networks, in our mobile providers guide.
The plans
What Circles.Life mobile plans offered
Circles.Life built its reputation on big data and a fully app-managed experience. Its SIM-only plans were month-to-month with no lock-in contract. These plans are no longer available to new customers, so the recap below is for reference only.
Big-data SIM-only plans
Circles.Life built its name on large data allowances, with month-to-month SIM-only plans ranging from modest inclusions up to around 100 GB, all on no lock-in contract and with unlimited standard national calls and texts.
Data add-ons & boosts
Plans were highly customisable: you could bolt on extra data boosts and add-ons when you needed them, managed entirely in the Circles.Life app rather than over the phone.
Bill-shock protection
A small monthly data buffer kicked in if you ran out before your renewal, giving you time to top up with a data boost rather than dropping offline or paying excess usage.
International add-on
An optional low-cost monthly add-on bundled a block of standard international minutes to a set list of countries, with pay-as-you-go calling and roaming available beyond that.
No new plans. Circles.Life no longer sells plans in Australia, and existing customers have moved to amaysim. For current pricing and inclusions, compare today's mobile plans across all networks.
Get in touch
How Circles.Life support worked
Circles.Life ran without a traditional call centre, branding itself as a "telco without the telco". Support was handled online and in-app. The channels below are listed for reference; if you are a former customer, your account is now with amaysim.
| Channel | Detail | Notes |
|---|---|---|
| Live chat (app) | Circles.Life app | Existing customers, in-app messaging |
| Live chat (web) | Web chat | New enquiries via the website |
| Online web form | Secure contact form | |
| Callback request | 1300 880 519 | Voicemail, callback by the team |
| International support | +61 2 8880 5101 | From overseas |
Online & in-app first
Everything from sign-up to billing and support ran through the Circles.Life app and website. Live chat hours typically ran 8am to 8pm on weekdays and 8am to 5pm on weekends and public holidays.
Former customers & billing
If you were a Circles.Life customer, your service and billing are now handled by amaysim, on a 28-day billing cycle. Your number stayed the same through the migration.
Big
data value
App
first experience
Online
only support
Circles.Life reviews: how was it rated?
Circles.Life reviews were broadly mixed but leaned positive on value. Customers consistently praised the generous data allowances at competitive rates and the slick, app-based experience. The recurring frustration was support: with no call centre, getting help could be slow, and some users found number porting and sign-up took longer than expected.
"Loved the amount of data for the price, and the app made everything easy. Just be patient if you ever need to chat to support."
What to do next
Signing up & switching
You can no longer join Circles.Life. Here is what that means for new shoppers and for former customers who have been moved across to amaysim.
New customers
If you wanted a big-data, no-lock-in plan on the Optus network, you have plenty of alternatives. Compare current Optus-network MVNOs and the wider market in our mobile plan comparison to find a deal that matches how you use your phone.
Former Circles.Life customers
Your service moved to amaysim automatically, with no new SIM and the same number. If the amaysim plan does not suit you, you are free to port your number to any other provider at no penalty.
Common questions
A Selectra expert answers your most common Circles.Life questions
No. Circles.Life no longer operates as an independent mobile brand in Australia. The Optus-powered MVNO amaysim acquired its Australian customer base on 21 January 2025 and began migrating subscribers across from 24 March 2025. You can no longer sign up to a new Circles.Life plan.
amaysim, the Optus-powered MVNO, acquired Circles.Life's Australian customer base. Both brands ran on the Optus network, so customers stayed on the same network through the transition.
Circles.Life was a Mobile Virtual Network Operator (MVNO) on the Optus 4G and 5G network, which reaches around 98% of the Australian population. It did not own any network of its own; it leased capacity from Optus.
Existing customers were moved onto amaysim. No new SIM card was required and your existing mobile number stayed the same throughout the migration. amaysim plans are billed on a 28-day cycle rather than monthly.
Large data allowances, a fully digital, app-managed experience, and customisable data add-ons and boosts. It branded itself as a "telco without the telco", with support handled online and in-app rather than through a traditional call centre.
Support was online-only: live chat in the app for existing customers, web chat for new enquiries, and a secure email web form. There was no traditional call centre, though you could leave a voicemail to request a callback.
If you liked the big-data, no-lock-in, Optus-network style of Circles.Life, compare today's Optus-network MVNOs and the wider market. Use our mobile plan comparison to find a current plan that matches how you actually use your phone.
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Circles.Life has closed: find a better-value plan today
Loved the big data and no lock-in? Plenty of plans still offer the same on the Optus network and beyond. Compare across all three networks and the best-value resellers to find the plan that matches how you actually use your phone.