EOFY Sales Australia 2025: Where to Find the Best End of Financial Year Deals
The End of Financial Year (EOFY) is one of Australia’s biggest shopping events — and 2025 is shaping up to be no different. From tech and appliances to energy and internet plans, EOFY sales offer a golden opportunity to save on big-ticket items and everyday services before June 30. Whether you're hunting for a new laptop, upgrading your home NBN plan, or considering a switch in energy provider, this is the best time to act. In this guide, we’ll walk you through everything you need to know about EOFY sales in Australia — including where to find the best deals, how long the sales last, and what categories offer the most value. Plus, we’ll link you to individual pages for electronics, NBN, energy, insurance, and more.
When Do EOFY Sales Start and End?
EOFY sales typically kick off in early June and run until June 30 — the final day of the financial year in Australia. Some retailers even start promoting "pre-EOFY" deals in late May, while others extend offers into early July (especially online). If you're planning a purchase, it’s best to compare early and buy before stock runs low.
What Are EOFY Sales?
EOFY sales are promotional events where retailers and service providers offer significant discounts to clear inventory and close their books for tax time. It’s a time when businesses:
- Run stocktake clearances on older models (especially tech and whitegoods)
- Offer exclusive service deals (think mobile, NBN, and electricity plans)
- Provide tax-deductible purchase opportunities for small business owners and freelancers
EOFY deals aren’t just limited to retail — many essential services join in with promotions that can save you money long-term.
EOFY 2025: Best Categories for Savings
EOFY isn’t just about shopping — it’s also the perfect time to review your bills and household expenses. Here's a quick look at where you can expect major savings:
Electronics & Appliances
EOFY is a great time to upgrade your home office, laptop, or kitchen setup. Expect big-name brands like JB Hi-Fi, Harvey Norman, and The Good Guys to slash prices on:
- TVs and monitors
- Laptops and tablets
- Headphones and smartwatches
- Washing machines, dryers, fridges
👉 See our full list of the best EOFY tech deals in 2025
Energy & Gas Plans
Many electricity and gas providers introduce EOFY discounts or promotional rates to encourage switching before winter hits. EOFY is an ideal time to compare plans — especially with energy prices set to shift in July.
👉 Compare EOFY energy deals and save
NBN & Internet Plans
NBN and Mobile providers often release limited-time plans around EOFY, bundling in free modems, speed upgrades or discounted monthly rates for the first 6–12 months.
👉 See our guide to the best EOFY NBN deals
👉 See our guide to the best EOFY Mobile deals
Can I Claim EOFY Purchases on Tax?
If you're a sole trader, freelancer, or run a small business, many EOFY purchases may be tax-deductible — especially tech, software, office furniture, or internet-related services. Always check with your accountant or visit the ATO’s website to confirm what’s claimable.
Tips for Getting the Most Out of EOFY Sales
- Compare before you buy: Don’t jump on the first deal — compare providers, read the fine print, and check if the discount applies beyond the promotional period.
- Plan your purchases: Know what you actually need — and what’s just a flashy discount.
- Set a budget: It’s easy to overspend. Create a list of essentials and cap your total spend.
- Check return policies: Make sure the retailer offers reasonable returns in case of change-of-mind.
- Use EOFY to switch providers: Now’s a great time to revisit your energy, internet, and insurance plans.
Final Word on EOFY 2025
EOFY sales are more than just a chance to grab a new laptop or TV — they’re also the perfect time to optimize your household expenses. At Selectra Australia, we make it easy to compare and switch providers during EOFY — from energy and NBN and more.
Keep checking back throughout June as we update our EOFY guides with fresh deals and tips.
Explore Our EOFY Guides
Click below to find a better deal for your home!
No AI Used in This Content
At Selectra Australia, we pride ourselves on delivering content that is 100% written, reviewed, and fact-checked by real people. We do not use artificial intelligence tools—such as ChatGPT, Google Gemini, or any other generative AI platforms—to produce or edit the content found on this page. Every article and guide is created by our in-house team of Australian content specialists, energy experts, and researchers who understand the local market and care deeply about providing accurate, up-to-date, and genuinely helpful information. We believe trust is built through transparency and human insight—never automation.
