Residential Standing Offer (NSW)
NSWSingle plan for New South Wales, priced the same as the reference price; supply 93.18c/day, usage 30.04c/kWh, around $1,510/year for average use.
Provider overview
PowerDirect
PowerDirect was an Australian Sydney-based electricity retailer, backed by AGL, that sold simple single-plan electricity across NSW, Queensland, Victoria and South Australia, with a focus on small and medium businesses. From 15 October 2022 all existing PowerDirect customers were transferred to AGL and the retailer stopped accepting new customers, so the information below is for reference only.
1997
started retailing
AGL
subsidiary since 2007
4 states
NSW, QLD, VIC, SA
Closed
merged into AGL 2022
Where it operates
Where does PowerDirect operate?
| State | Electricity | Gas |
|---|---|---|
| New South Wales | ✓ | ✗ |
| Queensland | ✓ | ✗ |
| Victoria | ✓ | ✗ |
| South Australia | ✓ | ✗ |
Plans & rates
PowerDirect electricity plans & rates
Plans differ by state and billing method. Every retailer must publish a Default Market Offer (the government reference price), and PowerDirect's market offers are set as a discount off that benchmark.
There are no live PowerDirect electricity plans listed right now. To see what you would actually pay, compare PowerDirect against other retailers for your address and usage.
All PowerDirect plans
Residential Standing Offer (QLD)
QLDSingle plan for Queensland, priced the same as the reference price; supply 123.92c/day, usage 25.38c/kWh, around $1,620/year for average use.
Residential Standing Offer (VIC)
VICSingle plan for Victoria, 1% higher than the reference price; supply 116.23c/day, usage 21.7c/kWh, around $1,300/year for average use.
Residential Standing Offer (SA)
13% offSingle plan for South Australia, 13% off the reference price; supply 103.6c/day, usage 23.71 to 42.26c/kWh, around $1,610/year for average use.
Rates change often. Published rates date quickly. Compare PowerDirect against the retailers that supply your address for current pricing.
Billing & payment
How to pay your PowerDirect bill
Direct debit
BPAY
Phone
Mail
Post Billpay
Centrepay
Bill smoothing
Climate record
How green is PowerDirect?
PowerDirect owned no power stations of its own and sourced most of its electricity from parent company AGL's generation, so its climate profile mirrored AGL's largely fossil-fuel-based generation mix.
1.4/5
Selectra customer reviews
226 reviews
1.3/5
ProductReview
2.7/5
Smart.Reviews
What customers say about PowerDirect
Reviews were largely negative, though PowerDirect recorded a strong average call wait time of about 30 seconds in the 2023-2024 retail markets report. Positive reviews cited fair prices and responsive support; the most common complaints were unexpected bill charges, often from estimated usage, and slow customer service.
Common questions
PowerDirect: your questions answered
From 15 October 2022, all existing PowerDirect customers were transferred to AGL, and PowerDirect stopped accepting new customers. The brand has effectively been folded into AGL, so the details on this page are kept for reference only.
Yes. PowerDirect began retailing electricity in 1997 as a standalone retailer and became an AGL subsidiary in 2007. It had no power stations of its own; its energy came mostly from AGL’s generation.
No. PowerDirect only offered electricity, in NSW, Queensland, Victoria and South Australia. Customers wanting gas were directed to AGL or other gas retailers.
Simple: one plan per state, generally matching the reference price (and a 13% discount in South Australia), with no lock-in contract. There was no online account, so account changes were made by phone, though bills could be paid online via Post Billpay. See the rates section for the figures.
Generally poor: around 1.3/5 on ProductReview and 2.7/5 on Smart.Reviews, though it recorded a strong average call wait time of about 30 seconds in the 2023-2024 retail markets report. Positive reviews cited fair prices and responsive support; the most common complaints were unexpected bill charges and slow service.
Is PowerDirect the cheapest for your home?
PowerDirect is one option, but not always the cheapest. Compare it against other retailers that supply your address to find the plan that fits how you use energy.